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Research papers

Country casuals

The research described in this paper was instigated by Jaeger Limited and the Coats Eaton Group. The objective was to investigate the viability of marketing a new range of women's wear to the middle market, where it was felt there was a gap. The...

Catalogue: Seminar 1974: Fashion, Research And Marketing
Author: Mette Leaver
December 4, 1974
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Citation

Leaver, M. (1974a, December 04). Country casuals. ANA - ESOMAR. Retrieved May 14, 2024, from


https://ana.esomar.org/documents/country-casuals